Competitor & market analysis
We look at your market, competitors and customer expectations before deciding what the site should say or do.
WEB DESIGN LONDON
Web design for London businesses that need clear strategy, senior UX thinking, responsive design and a WordPress site built around real customers rather than a generic template.
EXPERIENCE
Years of technical experience behind every project, combining technology, UX and practical business thinking.

STRATEGY · UX · DESIGN · WORDPRESS
We bring the kind of structured product and UX process usually reserved for larger organisations to smaller businesses, without the agency overhead.
We look at your market, competitors and customer expectations before deciding what the site should say or do.
We clarify what makes you different, how the business should feel and how that should show up visually and verbally.
We map the key journeys, information hierarchy and conversion paths before designing screens.
We shape the content and page architecture first, so design decisions have a reason behind them.
Responsive components, readable hierarchy, familiar interaction patterns and accessible decisions that stay consistent.
A practical build with a CMS customised around the client, plus technical setup, analytics and a supported launch.
THE DIFFERENCE
Before we start decorating pages, we work out what the business needs to communicate, what customers are trying to do and where competitors are leaving opportunities open.
The same disciplines used on complex digital products, scaled to what a local or growing business actually needs.
The same local, responsive service standard behind Nova’s technical work.
WEBSITE PRICING
You do not need a four-figure project just to start looking professional online. Begin small, then add depth and functionality as the business grows.
FASTEST WAY ONLINE
A focused one-page presence for Google Business Profile, local search, campaigns or a new business that needs enquiries now.
STARTER WEBSITE
BUSINESS WEBSITE
WEBSITE + CATALOGUE / SHOP
CUSTOM PROJECT
You are not paying for a large agency structure. The work stays lean, senior and focused on what creates value for your business.
WEBSITE MEMBERSHIP
After launch, you can take the website away and manage everything yourself, or keep Nova involved with a simple ongoing membership.
Your domain remains registered in your name. Nova manages the technical setup and routine care while you retain ownership.
£180/year
For content changes, new sections, troubleshooting or development outside the membership. No need to buy a large support package.
SELECTED WORK
Love to Muse shows how strategy, UX and a bespoke CMS come together in a finished experience shaped around the client, their customers and their commercial goals.

FEATURED PROJECT
A UX-led catalogue experience with a tailored WordPress CMS, clear product journeys and a visual system shaped around the brand rather than a generic theme.
View our portfolioHOW WE WORK · UX PROCESS
It is a real UX process, explained without the jargon. You see the thinking, evidence and decisions as the project develops, and we iterate when we learn something new.

Business goals, users, competitors, market context and evidence. We understand the problem before proposing the solution.
Positioning, requirements, information architecture, customer journeys, content priorities and measurable goals.
We explore approaches, shape user flows and create wireframes so the experience works before visual polish begins.
Key interactions and layouts are reviewed, tested where appropriate and refined. Feedback becomes iteration, not expensive rework.
Responsive UI, accessible components, WordPress development, a client-specific CMS, forms, SEO foundations and analytics.
QA, launch and handover are followed by real-world learning. We can measure, support and iterate as the business evolves.
Local Web & Digital
Nova Digital supports London businesses through a practical remote-first process, combining product strategy, UX, UI and WordPress delivery with direct senior involvement throughout the project.
Remote Web & Digital projects are available across the UK.
WEB DESIGN LONDON
Tell us what you are trying to achieve and we will recommend the right next step.