I lead the product and UX work, from understanding the problem and shaping the experience through interface design, testing and launch.
Read moreWEB DESIGN STEVENAGE
UX-led website design for Stevenage businesses, from focused landing pages to larger WordPress sites and tailored catalogue experiences.
EXPERIENCE
Years across UX, digital design and technology behind projects that move from the first problem through design, build, testing and launch.

Who you'll work with
We like to keep up with new tools and better ways of working. AI is one of the tools we use when it helps us save time, explore ideas faster or reduce repetitive work across design and development.
I lead the product and UX work, from understanding the problem and shaping the experience through interface design, testing and launch.
Read more
I lead the engineering side of our digital work, including development, technical integrations, automation and AI assisted engineering workflows.
Read moreSTRATEGY · UX · DESIGN · WORDPRESS
We bring the kind of structured product and UX process usually reserved for larger organisations to smaller businesses, without the agency overhead.
We look at your market, competitors and customer expectations before deciding what the site should say or do. AI can support research and comparison where it helps us organise information more efficiently.
We clarify what makes you different, how the business should feel and how that should show up visually and verbally.
We map the key journeys, information hierarchy and conversion paths before designing screens.
We shape the content and page architecture first, so design decisions have a reason behind them.
Responsive components, readable hierarchy, familiar interaction patterns and accessible decisions that stay consistent.
A practical build with a CMS customised around the client, plus technical setup, analytics and a supported launch.
THE DIFFERENCE
Before designing pages, we work out what the business needs to communicate, what people are trying to do and what is getting in their way. That gives the structure and design a clear reason.
The process is thorough where it needs to be and practical where it can be, whether the project is a small business site or a more complex digital product.
The same local, responsive service standard behind Nova’s technical work.
WEBSITE PRICING
Get your business online with a clear starting price, then add features as you grow.
ONE-PAGE WEBSITE
A professional one-page website to get your business online and make it easy for customers to contact you. Includes a mobile-friendly design, contact form, basic SEO setup, hosting and routine care. No upfront build fee. 12-month minimum term.
After 12 months, the website is yours. Continue with hosting and care from £15/month, or request a handover. Additional pages and features can be added at any time and are quoted separately.
STARTER WEBSITE
A small business website with up to three pages, built around your services and the enquiries you want to receive. Includes a mobile-friendly design, contact form, basic SEO setup, hosting and routine care. No upfront build fee. 12-month minimum term.
After 12 months, the website is yours. Continue with hosting and care from £15/month, or request a handover. Additional pages and features can be added at any time and are quoted separately.
BUSINESS WEBSITE
A more tailored website for businesses that need a stronger online presence. Includes planning, page structure, custom design, a WordPress CMS, contact forms, basic SEO setup and launch support. Hosting and ongoing care are available separately.
WEBSITE + CATALOGUE / SHOP
A business website with an online shop for selling products. Includes the Business Website features, WooCommerce setup, product and category structure, and a clear route from browsing to checkout. Product uploads, payment provider fees and ongoing care are quoted separately.
CUSTOM PROJECT
For larger websites, integrations, migrations or custom workflows. We’ll discuss what you need and provide a clear scope and price before work begins.
You are not paying for a large agency structure. The work stays lean, senior and focused on what creates value for your business.
WEBSITE MEMBERSHIP
After launch, you can take the website away and manage everything yourself, or keep Nova involved with a simple ongoing membership.
Your domain remains registered in your name. Nova manages the technical setup and routine care while you retain ownership.
£180/year
For content changes, new sections, troubleshooting or development outside the membership. No need to buy a large support package.
SELECTED WORK
Beat Box Studio shows the full process from competitor review and site structure through class discovery, responsive design, CMS, testing and launch. Custom functionality is kept in the Nova plugin where it makes sense, rather than spread across a large collection of unrelated add ons.

FEATURED PROJECT
A complete redesign of the class discovery and booking experience, with a tailored CMS that gives the studio simple control over classes, schedules, venues and content.
View our portfolioHOW WE WORK
We start with the problem, organise the experience, design the interface, follow the build and test what goes live. The level of detail is matched to the project rather than added for show.

Business goals, users, competitors, market context and evidence. We understand the problem before proposing the solution.
Positioning, requirements, information architecture, customer journeys, content priorities and measurable goals.
We explore approaches, shape user flows and create wireframes so the experience works before visual polish begins.
Key interactions and layouts are reviewed, tested where appropriate and refined. Feedback becomes iteration, not expensive rework.
Responsive UI, accessible components, WordPress development, a client-specific CMS, forms, SEO foundations and analytics.
QA, launch and handover are followed by real-world learning. We can measure, support and iterate as the business evolves.
Local Web & Digital
Nova Digital brings senior product and UX thinking to smaller businesses without the overhead of a large agency.
Remote Web & Digital projects are available across the UK.
WEB DESIGN STEVENAGE
Tell us what you are trying to achieve and we will recommend the right next step.